27 March, 2014
One of the most promising fields where information technology innovations emerge is smart mobility. Smart mobility is more than just carrying around a mobile phone. It is about making intelligent use of traffic information and the movement of people, so that we can navigate through traffic faster, make better use of road an parking capacity, reduce pressure on the environment and spend our time in a busy city more efficiently.
At the Intertraffic 2014 mobility trade fair in Amsterdam, the newest innovations in the field of smart mobility are on display this week. Considerati is present and witnesses the latest developments in smart mobility, such as digital enforcement of traffic rules, tolls and parking. Several convenient new services in the field of travel and traffic are being launched as well, such as timesharing with cars, flexible pricing, online parking reservations and mobile payments.
Many new innovations that enable us to scan traffic or measure movements with sensor technology, make new types of data available. This data can be used by data analysts to offer better services to clients that have to manage traffic flows, such as local governments, shopping malls or event managers. Consumers also benefit, as they enjoy increased efficiency and smoother experiences when using data driven traffic or parking management systems.
To make sure data driven innovations can actually be implemented and sold in practice, it is important to consider the legal conditions that apply. As many innovations of smart mobility involve internet connectivity, new forms of advertising, track&trace and large scale data processing, telecommunication- and data protection law is introduced in the mobility domain. Given the many open norms in this regulatory framework, there is plenty of room for business and innovation.
However, recent media reports about data loss, internet crime and misuse of personal information make the consumer increasingly aware of privacy issues. At the same time, legislation in the field of privacy, data protection and telecommunication is becoming stricter, especially at the European Union level, where penalties for non-compliance can be as high as 5% of the global turnover of a company. It requires a taylor made legal assessment to navigate the area of technology regulation that is applicable to a specific product or service. Being compliant is one thing, but addressing concerns of the consumer may even be a bigger challenge.
Make sure your smart mobility data is an asset, not a liability!
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