The cookie compliance challenge
Cookie law compliance is becoming more challenging every year. It seems that legislators and supervisory authorities are constantly expanding the scope of cookie law, which is increasingly causing confusion, even for organisations which make a great effort to comply with cookie law. After all, how are you supposed to know whether a new technology is subject to cookie law? And if this is the case, how do you determine in which category it falls? Are you supposed to ask your customers for permission to store or read their data? And are you supposed to offer your customers an option?
If you do not (sufficiently) comply with cookie legislation, you may receive a considerable fine. If you ask your customers’ permission too often, “annoying cookie pop-ups” will result in a lower conversion rate. The question is therefore how to find the right balance. Considerati is an expert in this field.